Marketing is the cornerstone of our success

A business orientation that targets market needs serves as the basis for optimized product marketing. For us, everything revolves around product placement and marketing management.

The challenge is to recognize and meet to the needs and expectations of customers and other stakeholders. Changes in the market must be quickly identified such that they drive continuous optimization. Competitive positions are constructively taken, and competitive advantages vis-a-vis other market actors are secured. Our goal is to place products on the market in such a manner that the attention translates to revenue. The assessment of -- and control over -- campaigns and other measures against their objectives is continuously required.

Our market instruments are leveraged such that an autonomous product image is created.

1. Product

The product, and the associated product policies, are key factors of success. The more a product contains “innate character”, the easier it is, through targeted market instruments, to chart success. Furthermore, we handle portfolio planning, product quality, customer service, as well as product design.

2. Distribution

Our distribution policies prioritize the central consideration how to bring the product to the customer. A core competency is the marketing of client products through pharmacies (traditional pharmacies, online pharmacies, pharma-wholesale).

3. Price

We are involved in pricing matters when contractual or financial aspects are relevant to the purchase of a product (price setting, rebates, bonus, as well as delivery and payment conditions). Such decisions are informed by our company philosophy, the competitive landscape, and customer behavior.

4. Advertisement

Among the multitude of advertising options, we rely on traditional print media and PR advertising, trade shows, newsletters, as well as social media.

Wierich Consulting - Marketing + Vertrieb is specialized in the introduction and management of health care products in the German market.

Peter Wierich relies on his wealth of experience in marketing and distribution working for renowned diagnostic, pharma, and consumer goods companies.

Pragmatism, communication skills, realism, as well as reliability are the foundation of productive national and international business partnerships.

Detailed market analyses and the development of marketing concepts are part and parcel of our work. Our long-standing experience communicating with target groups such as pharmacies, doctors (dentists, dermatologists, pediatricians, etc.), as well as alternative practitioners assure goal-oriented and successful marketing strategies. This communication is then further adapted and carried out with customers and patients.

Continuous, frictionless collaboration with various business partners from distribution, sales, logistics, PR, and advertisement industries ensure a broad professional business platform. In sum, we are able to offer product introduction and marketing with low risk and low overhead.